Visual lauguage concept development | guidelines
World Vision Australia had a confusing mix of brands for different programs and collateral had no system for the in house designers to follow. This meant that a lot of time and resources went into designing each new piece of collateral from scratch.
The introduction of a new brand architecture and a flexible visual language system was created to give World Vision Australia a contemporary, unique and cohesive brand presence. Using fabrics from different countries that World Vision work in, an orange thread is used to hold the fabrics together. It symbolises World Vision being the thread between the donating Australian public and the projects and programs they put in place all over the world.
Work completed while part of a team at Cato Brand Partners